THE NASH COLLECTION
Take a walk down
Broadway and you
will certainly notice
all the Honky
Tonks, restaurants and stores
along the way. Stop at the
corner of Broadway and 3rd
Avenue North and above the
FedEx Store on the second
floor you will see The NASH
Collection store, which is one
of the most popular brands in
Nashville seen around town
on Carrie Underwood, Luke
Bryan, and many others!
The NASH Collection is
a lifestyle and apparel brand
created by Laci Bonner, who has been
in the retail business for the past 10
years. She owned The Rage in Mena,
AR, which lead to her opening REVV a
women’s boutique in Hillsboro Village
in Nashville. Through owning REVV,
Bonner was able to see a need for a
Nashville souvenir that wasn’t tacky or
kitchy. She also noticed
t h e r e
w a s a demand for a hat from customers
coming into REVV and
after a lot of research she realized that
no one had put NASH on a hat.
Bonner said, “I started with 144
NASH hats, sold out in two days,
and here we are today!”
“Today” actually began in October
2018, when Bonner opened the first
brick-and-mortar store for The NASH
Collection on Lower Broadway. Prior
to opening her storefront, she launched
The NASH Collection online in 2016,
which offers her Nashville branded
hats, shirts, hoodies, jackets, and accessories
for both men and women,
as well as, many gift items.
As The NASH Collection
continues to grow and expand,
Bonner outlined some of projects
currently in the works.
One she is most excited about
is their new location at Fifth
+ Broadway opening in the
spring of 2020. “Fifth +
Broadway will be a good
challenge. It is an elevated
experience, but I don’t want
to lose the nostalgic feeling of
Broadway. I want to stay true
and be original giving the
consumers what they want,”
Bonner stated. Once the new
location at Fifth + Broadway
opens, the location above the
FedEx Store will remain open
through 2021.
In addition to opening
new stores for Revv and The
Nash Collection in 2020, Bonner has
recently taken over the third floor
above the storefront downtown and
named it Third on Third by The Nash
Collection. Third on Third represents
the company’s main office and doubles
as an intimate, boutique-like event
space when not in use for staff needs.
The space can be rented out in its entirety
or hourly, but will be home to
many future events held by The Nash
Collection such as private shopping
and VIP social hours.
The NASH Collection can be
found at stores around Nashville like
REVV, e.Allen Boutique, Finnley’s
Boutique on 12th, Music City Marketplace,
West Elm and of course at their
Lower Broadway location on the 2nd
floor. Each location does carry different
inventory so if you see something
you like, just buy it! This spring be on
the lookout for new designs and color
pallets as Bonner is taking the reins
designing from start to finish using
lighter tones, blushes, and patterns of
NASH, VILLE, and SMASH!
The NASH Collection
212 Broadway 2nd floor
Nashville, TN 37201
(615) 750-3244
Classic, Iconic, & Trendy
38 JANUARY-MARCH 2020 www.travelhost.com
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